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Social Media Doesn’t Need to be Complicated to be Effective


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Social media can be for all businesses – whether they have dabbled before or are just thinking about establishing a presence. Many worry their following isn’t large enough or they aren’t posting frequently enough to garner effective results. This is not necessarily the case. With a narrow, yet consistent, approach businesses can see significant results.

One of our clients, a franchised beauty service company, focuses on two social platforms: Facebook and Instagram. Choosing two channels as opposed to several allows them to be more focused with their resources and deeply analyze their audiences, leveraging our social insights platform. Some questions we have helped them answer are:

  • When are your followers most active?
  • Is there a specific type of person that follows you?
  • What motivates your client (promotion, availability, seasonality, engagement)?

With a sense of their audience, we can then cater content that will be most appealing to the target audience, driving consistent engagement and performance on the bottom line. For example, if there is a specific day and time their audience is active, then consistently post at that time. Also, we help them keep the content fresh, as followers like to see a diverse array of posts on their feeds.

Many clients ask about promoted social posts. Our advice is always to be targeted and efficient. There should be no wasted resources with the ability to target so effectively. This client promotes on Facebook and Instagram, which not only raises brand awareness, but drives nearly immediate conversion. We frequently use targeted promoted posts, and within hours of the boosted post being live, their appointment books fill!

In order for a boosted post to be successful, it’s crucial that you have a focused objective. Ask yourself: What is my business trying to accomplish?

  • Promoting new content
  • Boosting website traffic
  • Simply trying to increase brand awareness

Once you have a clear objective, it’s time to choose your targeted audience. Facebook offers the following targeting options: location, age, gender, and interests. Most businesses find it better to target a specific demographic in order to get the best results – it is not necessary to use every targeting option. Also, test a few different approaches to optimize what works best.

When used correctly, social media is one of the most effective and cost-effective ways of gaining brand awareness and traffic. As long as you have a focused objective and a clear picture of your target audience, you will see results!

-Bailey Rayment

 

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Finishing Strong


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Many of us – in both our professional and private lives – begin each year with goals. Whether we call them performance objectives or new year’s resolutions, we optimistically define what we hope to accomplish by the end of the year. And then real life happens…fire drills and a reorg at work, something unplanned at home, and before we know it, goals have gone by the wayside and we are surviving day to day.

October tips us into Q4, with roughly 85 days left in the year. Even though the journey could have veered a bit off course, I would challenge you to finish strong – both in your work and personal life. Recently a client asked me to help clarify what would have the most impact to deliver before the end of 2019. Part of that work led to a worksheet tool that I would like to share with you. I invite you to invest a few minutes in thinking through what will be most impactful in your space during the fourth quarter. I would love to hear how the end of 2019 is setting you up for a breakthrough 2020.

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Prep Your Content Like A Pro


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Content Creation can be an overwhelming task, especially as the holidays approach. Keeping a consistent schedule doesn’t have to be an impossible task. These three tips can help streamline your process, help maintain consistent content, and still give you the ability to unplug for the day at 5pm.

Preplan
The holidays are coming, and that means a lot of things happening over a short amount of time. Whether you are planning for sales specials, prepping for 24 days of Vlogmas, or preparing for live events, now is the time to start figuring out the schedule and what can be prepped in advance.

Content Reserves
Every account has set things they know they are going to regularly post about or general content that can be filler for when posting isn’t a high priority. Taking the time now to write copy, edit images, and match things up so that they can be slotted in as needed can save time and headaches in the long run.

Image Templates
Sometimes you have to create something on the fly, and it’s going to need to be consistent with the overall look and feel of your brand. Having basic templates that can be updated with text or an overlay that can be put over an image on hand can make this quick, easy, and look good.

Setting aside the time now to build up these resources will make your busy season much smoother. We can help you get your digital content up and ready to go. Send Harper or Kieran a message and we’ll help you get one more thing off your “to-do” list.

– Kieran Bailey