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Finishing Strong


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Many of us – in both our professional and private lives – begin each year with goals. Whether we call them performance objectives or new year’s resolutions, we optimistically define what we hope to accomplish by the end of the year. And then real life happens…fire drills and a reorg at work, something unplanned at home, and before we know it, goals have gone by the wayside and we are surviving day to day.

October tips us into Q4, with roughly 85 days left in the year. Even though the journey could have veered a bit off course, I would challenge you to finish strong – both in your work and personal life. Recently a client asked me to help clarify what would have the most impact to deliver before the end of 2019. Part of that work led to a worksheet tool that I would like to share with you. I invite you to invest a few minutes in thinking through what will be most impactful in your space during the fourth quarter. I would love to hear how the end of 2019 is setting you up for a breakthrough 2020.

Blog

Prep Your Content Like A Pro


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Content Creation can be an overwhelming task, especially as the holidays approach. Keeping a consistent schedule doesn’t have to be an impossible task. These three tips can help streamline your process, help maintain consistent content, and still give you the ability to unplug for the day at 5pm.

Preplan
The holidays are coming, and that means a lot of things happening over a short amount of time. Whether you are planning for sales specials, prepping for 24 days of Vlogmas, or preparing for live events, now is the time to start figuring out the schedule and what can be prepped in advance.

Content Reserves
Every account has set things they know they are going to regularly post about or general content that can be filler for when posting isn’t a high priority. Taking the time now to write copy, edit images, and match things up so that they can be slotted in as needed can save time and headaches in the long run.

Image Templates
Sometimes you have to create something on the fly, and it’s going to need to be consistent with the overall look and feel of your brand. Having basic templates that can be updated with text or an overlay that can be put over an image on hand can make this quick, easy, and look good.

Setting aside the time now to build up these resources will make your busy season much smoother. We can help you get your digital content up and ready to go. Send Harper or Kieran a message and we’ll help you get one more thing off your “to-do” list.

– Kieran Bailey

Reading Lists

Harper’s Reading List – September 2018


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Anyone who knows me knows that I am a voracious reader. Many of my conversations begin with, “Have you read that book…” or “I was reading about…” Reading has always been one of my great pleasures in life. Between running The Lazo Group and managing a busy household with young children, admittedly most of my reading these days gets done via Audible.

September is a great signifier for me, as we head back to school and begin thinking about the coming year. Given this headspace, this month I am focused on self-development non-fiction. This month’s reading list encompasses the following:

168 Hours: You Have More Time Than You Think by Laura Vanderkam

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The actual title of this book may be all you need to contemplate to reap the benefits of this thesis. Depending on the scholarship you consult, you will find the seven-day week attributed to either the Babylonians or the Romans, between 500 and 45 BCE. The purpose of sharing this is that the people of the western world have been living with 168 hours for many generations. Past or future, rich or poor, young or old, we all have the same number of hours. In many ways, the block of time known as a week is the great equalizer. Vanderkam wanders the familiar time management paths of work, home, and leisure, as well as self-improvement, but where her advice is most sound is to track your time each week and then match it up with what you want to be doing. I have been tracking for going on three weeks, and have found this exercise to be extremely enlightening, and not as overwhelming as it may seem. Drop me an email if you would like additional details.

Available on Audible | Amazon | B&N

Deep Work: Rules for Focused Success In A Distracted World by Cal Newport

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Yes, I am one of “those people” – I generally have three to four books going at the same time. This should give you some insight as to why this book appealed to me. I am at a stage of life where long periods of deep focused work are rather elusive. However, this book is opening my eyes to choosing one area of focus at a time. Reading this book is part of what sparked my decision to ask Robert Hart to join TLG in the COO role.

 

 

Available on Audible | Amazon | B&N

September Backlog:

The other non-fiction books that I am reading this month include:

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway

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Available on Audible | Amazon | B&N

 

The Book of Joy by HH The Dalai Lama, Desmond Tutu, and Carlton Abrams

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Available on Audible | Amazon | B&N

 

I would love to hear what you are reading this month, as well as your thoughts about my choices. Connect with me on social media or drop me an email!